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Metro Bars Can Support Solo and Small Firms Produced by the Metropolitan Bar Caucus, this workshop explained how metro bars can assist solo and small firm lawyers and in their practices. The session featured a diverse panel of speakers including an executive director, two solo practitioners and a practice advisor. The following are highlights of the presentation: • Podcasts, Webcasts, message boards and interactive media are the communication vehicles of the future. Bar associations are advised to begin exploring these communication methods that are attractive to the more youthful members of their bars. • Solo practitioners benefit from daylong seminars focusing on business development and marketing strategies that increase business for solos and small firms. This format may be mixed with programming on substantive issues, such as a judicial forum, to keep attendance high throughout the day. Alternatives include one- to two-hour workshops with intensive business training. • Solos want to know two things: how to make money and what will make their lives easier. Developing programs that address these issues are beneficial to small firm owners. Events that build camaraderie and provide networking opportunities are also desirable. Others suggest asking solos what they want through the use of surveys. Survey sites such as www.surveymonkey.com or www.zoomerang.com are low-cost options. Article written by Rhonda F. Hunter, past member of the NCBP Communications Committee Panelists: Chris Burdick, executive director, Santa Clara County Bar Association, e-mail: chrisb@sccba.com Brian T. Hermanson, principal, Hermanson Law Office, e-mail: bhermanson@oklahoma.com Michele Wong Krause, member, Board of Directors, Dallas Bar Association, e-mail: mwong@airmail.net Reid F. Trautz, director, AILA Practice & Professionalism Center, American Immigration Lawyers Association, e-mail: rtrautz@aila.org Handouts: Click on the following link, http://tinyurl.com/239pp9 to review handouts from this workshop.
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